Her work feels like stumbling into a 2am rooftop fashion shoot. A visceral, stylized POV rooted in modern youth culture — raw, real, and irresistibly watchable.

Lu is an award-winning British-Taiwanese filmmaker celebrated for her visually arresting and emotionally compelling style. Based in London, she brings a cinematic elegance to narratives, often exploring themes of identity and youth culture while beautifully blending East Asian and British sensibilities.

Her commercial portfolio is extensive, featuring major campaigns for Nike, Meta, Bumble, Lego, Samsung, P&G, and Estée Lauder.

Lu's work is recognized globally, winning the Best Sound Award at the New York City Independent Film Festival and screening at prestigious events like the BAFTA-qualifying London Short Film Festival.

Her recent short documentary, "The Filial Daughter," was showcased on NOWNESS and i-D.

Lu is a director who excels at creating memorable, conversation-starting content, merging high-level artistry with proven commercial success.